If your goal is to sell books, you must view your book as a business. In what ways do you treat your book as a business? Where could you improve? What resources could you leverage to improve your book business?
As an author I want people to read my books, there is no point in writing if no one is reading. So everyone, jump on line and buy my books!
Okay so that was a gretuitious plug. Did it work????? Anyway do I treat my books as a business? Not really sure how to answer this one, in one sense yes. I certainly don’t give away my books. Although I might for a competition or for a promotion, where the result is that I sell more books. I haven’t given them away as birthday presents or anything like that. Much to the dissatisfaction of some people, who seem to think I should do this. There are some costs involved in publishing a book, even when you use a publisher. I’m also not going to spend thousands of dollars promoting and marketing my book That would be pointless, there is no way I will spend more than I have the potential to make. In that sense it is a business, where sensible business decisions need to be made.
Recently I sent a copy of each of my books into the Premier’s Reading Challenge here in South Australia. Now those two copies will hopefully end up as a donation. A donation that should result in lots of schools buying my books. That’s if they are accepted of course. So that type of thing makes sense to me.
I think the difficulty in thinking of your own books as a business is the emotional energy that goes into each and every word you write. The time, the patience, the criticism that you take to produce a book, make it more than just a business. It is part of you. SO maybe I just need to reduce the attachment and find more sales techniques. I really don’t know, I write because I need to. I have my books published because people enjoy them, I market so more people can enjoy them. I make connections and links to improve myself as an author, but also in marketing. There is still so much to learn. However for now, let’s just add one more sales pitch:
Roll Up, Roll up and buy my books, your kids, your neighbour’s kids, and you will love to escape into the mysteries of Ghostnapped and Obi the Super Puppy and the Mystery of the Red Mist.
And now for the compulsory picture of my beautiful boy – as if you wouldn’t want to buy this face!